Guardian Technologies
Guardian Technologies
Business Development
Outline of Services Performed:
- business development
- business process development
- executive staff recruiting
- human resources selection and management
Beneficiary of RHG's Expertise:
The Company had been trying to finalize the design and market of the “EverStream” Air Sterilization product for two years. The majority (passive) owner (and major funding source) of SeriLus, LLC was concerned with the lack of success the active and inventor minority-owner was having. The majority-owner was also an investor in Glengary Ventures, LLC and directed Glengary to take over the management of SteriLus, LLC.
Detail of Services by RHG:
Client Quotes:
Stephen R. Haynes
Managing Director
“In 2005, we engaged The Richard Henry Group
to assist one of our portfolio companies with business financial analysis, pricing strategy, staffing, product differentiation, logistics, I/T, marketing and channel strategy. The Richard Henry Group displayed a keen knowledge of the retail industry and necessary related components allowing us to successfully implement a process to assemble and coordinate a team to position and launch our products to national retail chains. The experienced RHG team was able to timely and effectively deliver what they promised and their guidance helped us avoid many problems. ”
Richard Henry Group developed and implemented a strategy to launch the product to assure maximum success in retail channels. This process included overall guidance in the following:
- developing a financial plan and budget with cash flows;
- developing a launch and channel selection strategy;
- re-branding the product with a new name “Germ Guardian” to more accurately convey the benefits of the product to customers;
- re-naming the company to Guardian Technologies, LLC;
- creating the necessary infrastructure to execute a launch strategy to retail, including:
- logistics,
- I/T,
- E.D.I. implementation,
- and financial reporting system;
- implementing third-party logistics distribution and warehouse selection;
- searching, selecting, negotiating and hiring a Vice-President of Sales;
- searching, selecting and negotiating a marketing /advertising firm to develop the necessary marketing positioning and collateral;
- directing and coordinating the efforts of the various participants to prepare to exhibit at the International Housewares Show in Chicago, Illinois;
- developing a product pricing matrix and strategy and coordinating with a marketing firm to finalize “the program,” which was needed by the Vice President of Sales to present to distributors and retail customers.